Market sizing research provides insights on the potential of a market in terms of size, growth and profitability to help support market investment decisions. The process of undergoing market sizing research can be time-consuming and tedious, especially when dealing with developing countries or data-scarce regions within Africa and the Middle East.

To support your strategic planning efforts, GCG’s research team has the capabilities to take charge of the necessary market research and sizing activities you need.

Benefits of market sizing research:

  • Identify the size of your addressable market and set realistic targets
  • Understand your target market and tailor your go-to-market strategy
  • Exposure to existing players within the market
  • Awareness of the opportunities and threats within the market