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Our Recent Blog Articles
Short, informative reads
What is Choice Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling
One of the off shoots of Game Theory is Choice Based Conjoint Analysis (CBC), which is often used in Market Research ...
People Don’t Understand Percentages – Say “Buy One Get One Free” Instead of “Get 50% Off”
BOGOF (i.e. Buy One Get One Free) drives emotions, "50% Off" drives math calculations on the shop floor (or while browsing ...
How to Make Best Use of the “Halo Effect” Seen in Market Research
Sometimes we see brands have a low Market Share in Retail Audit, but score significantly higher on Brand Awareness and Equity ...