BUSINESS RESEARCH
We offer expertise in the design and execution of market surveys and custom market research to meet the specific needs of our individual clients.
ADVISORY SERVICES
Delivering comprehensive and accurate information through proven research approach which constitutes the basis of our advisory work.
MYSTERY SHOPPING
Our mystery shopping team in the Middle East and Africa will help you to better understand the experience of your customers.
TRADE DEVELOPMENT
There is a rising trend of foreign companies and MNCs looking to consolidate their foothold in Middle East and Africa.
Our Clients
Trusted by some of the biggest brands…
And What They Say
Some kind words from our respected clients
Our Blog…
Some of the recent articles about current market
Category Adjacency – Think Outside the Box, Literally!
Walk into any Supermarket and you will see these messages being displayed prominently - Cheap / Discount / Saver. We live in a world of Promotions (i.e. Price Discounts) and it is not possible ...
Does Your Brand Have the “Rizz”?
In the ever-evolving landscape of language, staying attuned to emerging terms is crucial for brands aiming to connect with their audience authentically. According to the Oxford Dictionary, the term "Rizz" took the spotlight as ...
For Grocery Retail, Customer Journeys Start and End with the Mind
And there are multiple touchpoints along the way. Purchasing groceries, i.e. FMCG is a part of everyone’s lives. Covid-19 bought a (hopefully) once if a lifetime behavior shifts of mass adoption of online shopping. ...
How to Build Shopping Mall Activations That Resonate with Your Shoppers?
Walk into any retail asset and you will notice activations – these could be based on festivals, those encouraging participation in loyalty programs, cross-promotional campaigns, etc. And most retail companies have different assets in ...
Awards
Consultancy.org: Top Consulting Firms in The Middle East, 2022
MENAA Customer Delight Award 2018